Shonda Scott, Enterprising Women

Reinvention – It Starts with Changing Yourself

by Shonda Scott

Just as the lyrics to the song that was made popular by Quincy Jones goes “Everything Must Change,” yes, indeed everything must change. We accept that the seasons change, fashions change and even cars change. But one mention of changing one’s self and the anxiety turns into fear, causing a feeling of mental paralysis that takes over your whole disposition.

For some reason the last thing most people want to do is change. But changing self is often the most important thing for us and the only thing we have control over. For those of us who are self-employed, changing self is sometimes more challenging than starting the business itself. As the employer, you feel as if you are the master of your universe: you re-engineer change for your company, hire and fire staff in the name of change- management. Yet you often miss the
most pivotal change, which comes with changing self. If there is an adjustment to be made because something is going wrong or perhaps not as right as you’d like, guess what is the first thing that needs to change? That’s right, the answer is YOU.

In life, and in business, if you want things to change you must start with the person you see every day in the mirror. It doesn’t have to be drastic, it can be as subtle as changing how you see things. Often we overlook the little things in our lives as we wait for the big life altering, monumental shifts. We stop taking time to be grateful for the simple things like being able to continuously make payroll, for example, which has a huge impact on the lives of those who work for your company.

Being an employer means you have created an environment that enables others to thrive. You may do it with ease but this is no small feat. According to the National Women’s Business Council, there are 9.8 million women-owned businesses in the United States, and only 10.5% of those firms employ people other than themselves. Thus, you are in the top 10% if you have to meet a payroll. Now how does it feel that something you do so effortlessly is only being accomplished by 10% of your peers? Celebrating one’s accomplishments as the head of their own business also can be the impetus for continued change.

Reinventing yourself is not just about changing when things are going wrong, it is about always evolving to create opportunities that can expand yourself and your business far beyond you can imagine. If you have been doing the same thing for the past five years, good or bad, it is time to change. If you have been doing the same routine, workout, regime in business or otherwise for the past five years, do something different. It can start with something minor like instead of taking the elevator every day, take the stairs. If you usually go to sleep on your business flights, on your next trip remain awake and take the time to meet the person sitting next to you. Your next business partner or a new friend might be sharing an armrest with you.

Recently, to avoid traffic and shorten my commute, I started taking the scenic route into the office. A simple route change allowed me to take time to appreciate the rolling hills and beautiful bay views, which I missed during my bumper to bumper freeway commute. Also, I now use my drive time to listen to inspirational messages instead of music or morning radio shows. Not only has this shift in my commute allowed me to arrive at my office feeling refreshed, inspired and less stressed, it has given me the chance to ponder new ideas for my business that have manifested additional revenue streams... READ MORE

Shonda Scott, Female Entrepreneur, Stevie Award Winner

Passionately Creating Opportunity With 2016 Stevie Award Winner, Shonda Scott

Shonda Scott and President Barack Obama

I love the freedom to create and control my destiny. The freedom to create makes being an entrepreneur a labor of love for me. Through the freedom of being an entrepreneur you learn lessons that increase your faith and inner...

Shonda Scott won the International Stevie Awards’ Female Entrepreneur of the Year 2016.

She is a recognized business woman, civic leader, and philanthropist. Scott served on The White House Council for Women and Girls inaugural committee of community leaders, after being appointed to President Obama’s Platform Committee in 2012, and describes the ability to create opportunities for her team as one of the most exciting part of being a woman in business.

What did you eat for breakfast?

Glass of water, banana, and a spoon of peanut butter for protein.

What’s your workout?

If I am unable to swim, I will workout with a trainer when I can, or walk the lake.

What picture is on your phone’s home screen? Share it with us. ?

A picture of my son and me with President Obama in the White House. Historic moment for my family and son, who was a college freshman at the time. He was on the track team and had to get permission from head coach and professors to attend the event with the President at White House. He had to bring one professor a photo, as proof he actually met President.

Tell us about your work. What inspired you to start your business? Where did you start and where are you now?

I wanted to be the link to between small business community and multi-billion dollar projects. I started my business to be a part of the solution and to help resolve the lack of inclusion issue, and also be a voice to tell the story of why diversity is America’s best success story... READ MORE

Shonda Scott in Teen Vogue

How to Make Your Morning More Productive

See 7 pro tips on how to make your mornings more productive.

Whether you’re in school, working, or perhaps a little bit of both, the way you start your day can be crucial to how the rest of it turns out. Do you hit the snooze button countless times before finally dragging yourself out of bed, or grab your phone from your nightstand and immediately scroll through every social media app for half an hour? Do you sleep in as late as you can and then rush to get ready, or wake up early to eat breakfast and zone out? And which of those things are good, bad, or in between as far as setting yourself up for success? Everyone has her own, unique morning routine — but if you look at the mornings of some of the most successful people in any industry, there are definitely some common threads. Here, we talked to some women who are pros at mastering the early hours for seven of the best strategies for maximizing your mornings.

Pump yourself up and prepare for the day. On the same token, it’s important to start your day with positivity. It may seem cheesy, but reminding yourself that you’re a badass, envisioning yourself acing a test, or making a plan to let the little things go, can have a real effect on your day. “If I have a meeting...I write affirmations about how I want the meeting to go,” Shonda Scott, CEO of 360 Total Concept and former member of President Barack Obama’s Platform Committee and The White House Council for Women and Girls inaugural committee, tells Teen Vogue. “[I write things like,] ‘Today's meeting will be productive, filled with positive connections, and extraordinary outcomes.’” READ MORE


Simple Steps to Overcome Fear and Manifest Dreams

The fear of success is a hurdle many have to conquer to live out their dreams. It is often derived from feelings of unworthiness, which leads to anxiety. One develops beliefs that their dreams are too big, that they don’t deserve such joy, happiness, or success.

If you are ready to release this mindset and begin fulfilling your dreams, I will share a few simple steps to achieve the success YOU deserve.

Is it because as a child you were told your dreams were unrealistic?
That you didn’t fit the typical mold of someone who is holding that position?
Or is it because you were never encouraged to have the faith to dream big?
Whatever the reason or circumstance, in order to move past the fear, you must first identify it, unravel, and reduce its relevance in your mind. To do this, you must reduce the fear to its minimal level by confronting it... READ MORE


A Seat at the Table

In business and in life, I have a mantra that has given me the courage to succeed in a world that was not initially inclusive. And that mantra is: Take (or make) a seat at the table.

Being an African-American woman who is also a single mother puts me into the category of a multiple-minority business owner. And let’s be honest, the business world has a difficult enough time accepting singular minorities; so having to face numerous levels of judgment upon entering a room has never come as a surprise to me. But it has never sat well with me either, which is why I amended my mantra to: Always take a seat at the table, even if you do not believe you belong.

Who Will Define You?

Half the battle here is not allowing others to define what you should be, who you should be, what you should do, where you should go, etc. and to move beyond the barriers, beyond the mental noise that blocks your progress. Having a spirit-filled mind as well as a commitment beyond your own agenda is what will ultimately allow you to soar. In order to be heard and respected, you have to learn to be comfortable taking your seat at the table. You have to own it, believe it – even when others don’t... READ FULL ARTICLE HERE


Shonda wins Stevie Award

The 13th annual Stevie Awards for Women in Business - the world's top honors for female entrepreneurs, executives, employees, and the organization they run - were presented in New York on November 18.

Shonda is awarded "Woman Entrepreneur of the Year 2016" at the 13th Annual Stevie Awards.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run —worldwide. The Stevie Awards have been hailed as the world’s premier business awards. Winners were announced during their annual gala event at the Marriott Marquis Hotel in New York on Friday, November 18, 2016.

Nominated women executives and entrepreneurs from the US and several other countries are also expected to attend. More than 1,500 entries were submitted this year for consideration in more than 90 categories, including Executive of the Year, Entrepreneur of the Year, Company of the Year, Startup of the Year, Women Helping Women, and Women Run Workplace of the Year.

Shonda Scott founded 360 Total Concept in 2006 in Oakland, CA to provide a solution to organizations looking to solve complex issues in the public and private sectors related to public relations, contract compliance, and general management support. Today, 360’s client list ranges from television networks to school districts to real estate developers. 360 Total Concept now has offices in Los Angeles and Washington, D.C.

“I’m incredibly humbled and honored," said Shonda, "The nomination is coming on the heels of 360 Total Concept’s 10th Anniversary and I couldn’t think of a better way to celebrate all of the hard work our team has accomplished.”

Finalists were chosen by more than 110 business professionals worldwide during preliminary judging. Members of five final judging committees determined the Gold, Silver and Bronze Stevie Award placements from among the Finalists.